Insights Analyst

About this role

About Knotch We're a growth-stage technology company helping brands optimize content performance and apply AI to modern marketing. Our culture is fast-paced, entrepreneurial, and highly adaptable—we move quickly, test ideas, and evolve with our customers. Through the Knotch platform, brands can measure the impact of their content, identify what drives results, and continuously improve performance across channels. By combining performance data, strategic insights, and AI-driven capabilities, we help marketing teams make smarter decisions and get more impact from every piece of content they produce. About the role We're looking for an Insights Analyst who can master the Knotch One platform and transform complex data into compelling, actionable insights that drive client outcomes. As a Knotch Insights Analyst, you'll dive deep into web analytics, journey data, and survey results to uncover the story behind the numbers. You'll translate technical findings into clear recommendations and test-and-learn plans that align with each client's unique business goals. Working closely with your account team, you'll ensure every insight is tailored, relevant, and ready to drive impact. This role sits within a Knotch Pod team with high visibility and direct client impact. Knotch Pods include an Account Director, a Director of Client Outcomes, a Customer Ops Specialist, and an Analyst. Knotch Pods work on the same group of enterprise clients (multiple clients and/or multiple lines of business within the same client) to give you consistency in what projects you work on. You'll work alongside this team to turn data into decisions that drive desired business outcomes for our enterprise clients. Responsibilities Analyze complex data from web analytics, journey analytics, and survey platforms (qualitative + quantitative data) to uncover meaningful patterns and insights. Translate data into stories that connect technical findings to client business goals and desired outcomes in language stakeholders understand. Develop test-and-learn plans based on insights to help clients optimize their content and marketing strategies. Collaborate with account teams to tailor reports, insights, and recommendations to each client team's objectives and context. Support client needs as needed to help your Knotch Pod communicate findings and answer technical questions. Ensure data quality and rigor by maintaining high standards for data cleanliness, accuracy, and statistical validity. Challenge assumptions by questioning data anomalies and digging deeper to uncover the "why" behind the numbers. Visualize insights through compelling dashboards, reports, and presentations that make complex data accessible. Qualifications 3-10 years of experience in data analysis, business intelligence, or analytics within marketing, digital analytics, or SaaS environments. Prior startup or growth-stage company experience working in fast-paced, agile environments. SaaS platform experience understanding subscription business models and recurring customer relationships. Required Google Analytics and Adobe Analytics —deep expertise with at least one, proficiency with both preferred Data visualization tools like Tableau or Power BI to create clear, impactful reports Excel/Google Sheets mastery for data manipulation, analysis, and quality control SEO knowledge to interpret organic search performance and content discoverability metrics Data analytics platforms such as Optimizely, Contentsquare, or Amplitude Preferred Journey analytics platforms Survey tools and platforms SQL for advanced data querying and analysis AI experience utilizing AI to code or create analysis Knowledge of GEO (Generative Engine Optimization) Data science methodologies A/B testing and UX design/testing experience How to be Successful Ability to translate data points into a cohesive story —you take scattered insights across qualitative and quantitative data and weave them into narratives that drive action. Experimental ri

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