Director of Product Analytics

About this role

About Vibe Streaming TV is no longer just a brand awareness channel. It’s becoming a core part of the performance marketing mix, alongside search and social. Vibe.co is building the platform that makes TV work like the rest of the acquisition stack: targeted, measurable, and optimized for results. Vibe.co is an Audience First Streaming TV Advertising platform that gives marketers the tools to reach the right audiences, optimize campaigns in real time, and understand what’s actually driving business outcomes. With hyper-targeted segmentation, AI-powered recommendations, real-time optimization, and incrementality measurement, Vibe brings the precision and accountability of digital advertising to the biggest screen in the house. Today, more than 12,000 brands use Vibe.co to reach 120 million+ households. And in August 2026, Vibe.co became a Walmart company, opening up a new chapter for the business and the industry. With Walmart’s first-party data and purchase signals now part of the Vibe platform, advertisers can connect TV advertising to real-world transactions and measure the impact of CTV with a level of precision previously associated with platforms like Google and Meta. This is a unique moment to join Vibe. With Walmart’s scale, data, and reach behind us, we’re building the next generation of TV advertising and creating a more measurable, performance-driven future for the channel. About the Role You will be Vibe's first dedicated Product Analytics Leader. Today, Product Managers at Vibe own their analytics end-to-end. While this has worked so far, the increasing complexity of our products, data, and decision-making requires deeper analytical expertise, stronger standards, and more advanced practices. Your role is to build Product Analytics as a first-class capability across the company: a trusted partner to Product, a driver of better decisions, and a foundation for future scale. You will work closely with Product Managers, other Analysts, Data Platform, Data Science, and Engineering teams across all domains (DSP, Performance, Supply, Platform). What You'll Do You will define, lead, and scale Product Analytics at Vibe. You will be expected to have and communicate a vision for what the function should be doing and its value , ensuring you evolve the Analytics organization for higher relevance and impact. Product Analytics Strategy & Foundations Structure complex and ambiguous problems into projects where data requires disambiguation. Own project delivery from end-to-end, including planning the roadmap and managing resources (people and data). Drive the development of new and insightful analytical approaches and statistical techniques to justify the validity of results. Act as the Product Owner of analytics tools and data assets, overseeing interfaces, schedulers, and reporting systems. Partnering & Influence Lead large meetings with senior management with a focus on key decisions to be taken. Arbitrate conflicts within projects in scope, both inside and outside of the team, ensuring alignment across functions. Manage sensitive situations and relationships in other teams or functions without damage to the relationship or project delivery. Proactively launch and support new projects for the business as a whole, identifying opportunities that go beyond immediate requests. Metrics, Experimentation & Insights Consistently lead and mastermind the hypothesis generation process to drive high-quality, MECE (Mutually Exclusive, Collectively Exhaustive) hypothesis trees. Guarantee analyses are grounded in reality while effectively anticipating and resolving roadblocks before they occur. Exercise judgment in selecting methods, techniques, and evaluation criteria to distinguish correlation from causation in a real-time environment. Team Building & Scale Hire, retain, and motivate strong analysts and managers , creating an atmosphere of enthusiasm, fun, and commitment. Mentor team members on best practices and develop them on all aspects

Skills and categories